FLCC Students Design CMAC Summer Concerts Promotional Materials

This real-world project allowed students to refine their designs and present them to a client.

FLCC graphic design students showcased their creativity and skill through a renewed design partnership with Constellation Brands-Marvin Sands Performing Arts Center (CMAC). Students competed to have their designs used in promotional materials for CMAC’s summer concert series, including an events poster, t-shirt, and concert pass.

2024 CMAC poster design by Autumn Molisani

The 2024 winners of this design competition include Autumn Molisani (poster), Laura Daniela López Sánchez (t-shirt), and Alyson L. LaBarr (concert pass). The project brief called on students to use design elements that represent the CMAC locale, including Canandaigua Lake, the surrounding natural environment, and a music theme. 

The student design process involved multiple critique sessions and a formal presentation of their final designs on April 9. All contest participants received two concert tickets, with additional copies of the prints and shirts provided to the winners. 2024 CMAC concert pass design by Alyson L. LaBarr

This partnership gave students the opportunity to work on a real-world project. Students gained experience refining their designs based on feedback and presenting their work to a client. The winners get to see their work professionally produced and used in promotions.