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DIG 115 - Digital Content Production

This course introduces foundational digital communication skills. Students will produce web-ready texts, images, and metadata for a variety of digital media platforms (websites, social media, digital marketing,email newsletters). We'll practice making digital content purposeful, user-friendly, and impactful while adhering toethical online writing standards. Topics covered include introductory Search Engine Optimization (SEO),accessibility markup, data analytics, and content strategy. Students will use industry-standard tools and technology,including a Content Management System (CMS).