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BUS 222 - Marketing

This course is a comprehensive introduction to procedures and practices involved in marketing, including marketing, including marketing cooperation with all other business functions and disciplines. Students in all business-related majors will focus on how present-day marketing trends are used to meet the needs and wants of customers/consumers. Concepts covered will include product research, development and package; pricing; sales, advertising and sales promotion; distribution and transportation; wholesalers and retailers; marketing research.