Marketing

Career Outlook

Marketing professionals create promotional materials, study consumer preferences, and manage the public image of the clients they represent. The U.S. Bureau of Labor Statistics expects advertising, promotions, and marketing occupations to grow 10% from 2021 to 2031. The average annual salary for advertising agents was $52,340 in 2021.

Graduate career-ready and begin working in entry-level advertising and marketing positions. Career opportunities include:

• Communications Specialist
• Marketing Coordinator
• Marketing Analyst
• Public Relations Specialist
• Sales Representative
• Social Media Coordinator

Curious about career pathways in this field? Check out Career Coach to learn more about industry job growth, education requirements, earning potential, and more. 

Smooth Transfer to a Four-Year College

If you're considering a bachelor’s degree after FLCC, our academic advisors will help you connect with four-year schools and explore transfer options. We'll assist you in selecting courses that efficiently meet the requirements for both FLCC and your future college.

• Joint Admissions Agreements: These allow first-year students to gain admission to both FLCC and participating four-year schools at the same time. Gain peace of mind knowing your next step is set while you complete your associate degree with us.
• Transfer Articulation Agreements: These partnerships ensure your credits from FLCC will transfer directly and seamlessly to a partner four-year school. You can enter a bachelor’s program with full junior standing, saving you time and money.

VIEW TRANSFER AGREEMENTS

Where Our Students Transfer

Many students in our Marketing program go on to complete a four-year degree at colleges such as:

• Nazareth College
• Rochester Institute of Technology
• St. John Fisher University
• SUNY Brockport
• SUNY New Paltz
• SUNY Oswego

Learn from Industry Experts

Pursue internship opportunities with local businesses, network with professionals, and complete real-world marketing projects. You'll also hear from industry experts during class trips to malls, stores, and business associations throughout your time in the program.

Sample Courses

Visit our academic catalog for a complete listing of program requirements, including prerequisites, general education requirements, electives, and a sample schedule.

View Full Curriculum

Sample core courses you'll take in this program include:

• ACC 101 - Principles of Financial Accounting
• BUS 123 - Business Communications
• BUS 142 - Prefessional Selling
• BUS 146 - Retail Management
• BUS 222 - Marketing
• BUS 227 - Business Law
• BUS 229 - Advertising
• BUS 236 - Special Topics in Business